Recent announcements on the use of HTTPS as a ranking factor is likely to redefine SEO strategies and also have a major impact on the security of Websites and the Internet as a whole.
Although Google and Bing shares little information on the algorithms used to determine their own Search rankings. This leaves web designers, SEO specialists and organizations to their own devices when it comes to improving SEO Performance.
Search Engine Optimization (SEO) is a technique through which your website rank higher in the search results of Goggle, Bing, and other search engines. SSL (Secure Sockets Layer) encryption is just one of those ranking factors.
A study conducted by Brian Dean on BackLinko.com shows a correlation between HTTPS and higher search rankings was found. Combined with other factors and reflecting what Google had already confirmed.
From Google: We’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages. Our systems prefer the HTTPS version by default.
This means that HTTPS Websites and pages will receive an SEO boost and be the default result for searchers. For the Webmasters, we will need to make sure we have implemented SSL certificates properly to avoid a drop in rankings. Having an SSL certificate on your website is now the "New Website Standard" Just as important as a "Responsive Website Design" is.
All websites should have an SSL Certificate.
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